Multinational companies have more leverage with search engines simply because many people recognize their brand due to their brand signals. A small company could also increase their Internet presence by applying the same principle in their Internet marketing campaigns.
1. Social Media Accounts
Regardless whether it is a casual or business-led social media network, a social media account allows search engines to identify information from different areas of notable networks. A verified social media account helps increase the authority and genuineness of your company.
2. Employees
If your employees register the company social media account as their workplace in their respective social media accounts, then search engines recognize this as a reliable brand signal that the company is indeed a company. While most Internet-based small companies have few employees, these are enough to help the company gain traction with search engines.
3. Offline Campaigns
Aside from Internet campaigns, if you have billboards or have advertisements on television or radio, you could increase your Internet campaign results as well. The more recognizable your brand is through these obvious signals, the better for your other campaigns.
4. Product Reviews
The more users review your product or service online or through their own blogs and link back to your website, the more search engines recognize you as an existing company that regularly puts out products. You could have people or critics review your items to help you gain higher Internet presence.
